About

I created this website to showcase both my professional work as a marketer and my *cough* professional work as a music, ha ha. Speaking of, check out my awesome work and awesome music.

My Background

After graduating from West Chester University in 2013, I moved to Los Angeles, California to begin my career as a Marketing Assistant at an eCommerce business, DigitalBuyer. A short while after, I was promoted to Product Marketing Manager where I was managing a team, structuring product categories on the website, introducing new products, liaising with vendors, setting pricing, creating content, and more. I also learned how to add/manage/remove products on Amazon’s Seller Central (sales reaching over $100k/month). After working for three years, I decided to go for my Masters in e-Marketing and Social Media.

During the summer (in the midst of writing my dissertation), I started working in PPC at Syzygy (a division of WPP). I learned how to effectively use DoubleClick, Google AdWords, and Bing. Eventually, I was in charge of optimizing several European markets with monthly budgets of over €500k. And as the 6-month contract at Syzygy came to an end, I began applying for a Marketing job back in Los Angeles.

I landed a Digital Marketing Manager position at MTM Special Ops Watches / American Logo Watch and soon took control of all the AdWords, Bing, and Social Media campaigns. I began by restructuring our AdWords, Bing, and Social Media campaigns to best practices. In AdWords, I created and managed all remarketing, RSLA, DSA, YouTube, Display, and Shopping campaigns. For Bing, I restructured and launched all of our search, shopping, and DSA campaigns. Posted organic content on Facebook, Instagram, Pinterest, Twitter, and Google+, as well as paid on Facebook and Instagram. As time progressed, I took on more responsibility, like SEO, using platforms such as Moz, SEMRush, Google Analytics (from day one), Yoast plug-in for WordPress, and Google Search Console.

Once promoted to Digital Marketing Director, I began taking on paid partnerships and maintaining relationships with magazines, influencers, and more. Partners I've worked with: Dwayne "The Rock" Johnson, Maxim Magazine, Inked Magazine, and several watch-related websites for sponsored content. After nearly 8 months, I returned to Europe to marry my fiance. Over the next couple of years, my roles varied. I maintained several clients in Los Angeles, gained a few in London, and kept working full-time on top.

To learn more, please visit my LinkedIn profile for more information: here.

Knowledge & Experience:

  • Search engine marketing: Google Ads / AdWords, DoubleClick, Microsft Ads / Bing, Oath, Display, Discovery, YouTube, Shopping/ Smart Shopping. Exposure to Programmatic from managing agencies.

  • Social media marketing: Facebook, Instagram, exposure to Pinterest and Twitter. Dissertation was written about Snapchat and Facebook ads. Exposure to SnapChat, Twitter, and TikTok ads mainly from managing agencies.

  • Affiliate marketing: theory and motivation behind affiliate marketing. Have yet to test!

  • Email marketing: theory and strategy behind email marketing. Exposure to MailChimp, Constant Contact, and Klaviyo.

  • SEO: organic and technical SEO. Managed SEO agencies too.

  • CRO: Google Optimize and Hotjar.

  • And many, many more areas!

    Feel free to click around and learn more about the man I am!

    School

    e-Marketing and Social Media | Masters | 2016-2017

    A distinguished graduate from the e-Marketing and Social Media Masters program at Middlesex University in London. Dissertation topic: the effectiveness of mobile social networking in-app advertisements from U.S. Millennials' perspective. Published in Asia-Pacific Advances in Consumer Research. 2018; 12: 75-75. Key courses include: social media strategy, mobile marketing strategy, and e-marketing strategy.

    Marketing Majore / International Business Minor | Bachelors | 2009-2013

    I graduated Cum Laude from West Chester University of Pennsylvania in 2013 with a B.A. in Marketing with a Minor in International Business.

    I also studied abroad at American Intercontinental University in London, England for a semester in 2010 (GPA: 3.75/4).

    Work

    Below is a list of my most recent work experience. Please contact me if you have any further questions. Check out my LinkedIn for more information: here.

    Experience


    PizzaExpress; London, England – 7/2019 to Present
    Digital Marketing Manager - Channels

    Chaos Club; Remote - London, England – 3/2020 to Present
    Paid Search & Social Media Manager * Part-time role

    Mason Collective, LLC; Remote – 5/2018 to Present
    Paid Search & Social Media Manager * Part-time role
    Clients include: Monrow Clothing (Luxury women's clothing) - PPC/Paid Social, InternQueen (Job Board) - PPC, Saddleman’s Leather (Home Decor) - PPC, GSROC (Charity) - PPC

    Digital Marketing Consultant; Remote – 9/2016 to Present
    Clients include: Dave Days (YouTuber) - ran YouTube lead forms, G Smile Care (Dentist) - SEO, Rabble (Intramural Sports) - Paid Social

    Sail; London, England – 3/2019 to 6/2019 (3 Months)
    Head of Performance Marketing

    MTM Special Ops Watches & American Logo Watch; Remote | L.A., CA (2 Years, 7 Months)
    Digital Marketing Director - 5/2018 to 5/2020

    Digital Marketing Manager– Paid Search, Paid/Organic Social, SEO – 10/2017 to 5/2018 (7 Months)

    Wires Glasses Ltd; London, England – 9/2018 to 2/2019 (5 Months)
    Senior Digital Marketing Manager

    Syzygy (Division of WPP); London, England – 4/2017 to 10/2017 (6 Months)
    PPC Account Executive, Clients: Avis & Budget Rent-a-Car

    DigitalBuyer.com; Los Angeles, CA – 8/2013 to 6/2016 (2 Years, 10 Months)
    Category Marketing Manager - eCommerce

    I am constantly on the lookout for new and exciting freelance opportunities, so please contact me here if you want to work together!

    Music

    In my free time I like to play, record, and produce music. My main instruments are drums (20+ years), bass (15+ years) and guitar (15+ years).

    Check out my Soundcloud where I play and produce everything and my YouTube - LSDRUM or Laidout.

    Projects

    Click here to view my university projects (2017 Masters). Other projects include a few websites I made in my free time.

    • Freezetime Band Website: Here's a project I worked on for my father's band. Music player, links to downloads, and more

    Elements

    Text

    This is bold and this is strong. This is italic and this is emphasized. This is superscript text and this is subscript text. This is underlined and this is code: for (;;) { ... }. Finally, this is a link.


    Heading Level 2

    Heading Level 3

    Heading Level 4

    Heading Level 5
    Heading Level 6

    Blockquote

    Fringilla nisl. Donec accumsan interdum nisi, quis tincidunt felis sagittis eget tempus euismod. Vestibulum ante ipsum primis in faucibus vestibulum. Blandit adipiscing eu felis iaculis volutpat ac adipiscing accumsan faucibus. Vestibulum ante ipsum primis in faucibus lorem ipsum dolor sit amet nullam adipiscing eu felis.

    Preformatted

    i = 0;
    
    while (!deck.isInOrder()) {
        print 'Iteration ' + i;
        deck.shuffle();
        i++;
    }
    
    print 'It took ' + i + ' iterations to sort the deck.';

    Lists

    Unordered

    • Dolor pulvinar etiam.
    • Sagittis adipiscing.
    • Felis enim feugiat.

    Alternate

    • Dolor pulvinar etiam.
    • Sagittis adipiscing.
    • Felis enim feugiat.

    Ordered

    1. Dolor pulvinar etiam.
    2. Etiam vel felis viverra.
    3. Felis enim feugiat.
    4. Dolor pulvinar etiam.
    5. Etiam vel felis lorem.
    6. Felis enim et feugiat.

    Icons

    Actions

    Table

    Default

    Name Description Price
    Item One Ante turpis integer aliquet porttitor. 29.99
    Item Two Vis ac commodo adipiscing arcu aliquet. 19.99
    Item Three Morbi faucibus arcu accumsan lorem. 29.99
    Item Four Vitae integer tempus condimentum. 19.99
    Item Five Ante turpis integer aliquet porttitor. 29.99
    100.00

    Alternate

    Name Description Price
    Item One Ante turpis integer aliquet porttitor. 29.99
    Item Two Vis ac commodo adipiscing arcu aliquet. 19.99
    Item Three Morbi faucibus arcu accumsan lorem. 29.99
    Item Four Vitae integer tempus condimentum. 19.99
    Item Five Ante turpis integer aliquet porttitor. 29.99
    100.00

    Buttons

    • Disabled
    • Disabled

    Form